![]() ![]() Under Tim Cook’s leadership, especially over the past five years, Apple began to focus on developing its growth strategies above and beyond the iPhone – which in 2020 accounted for half of sales versus two-thirds in 2015. For the fist time since 2016, Apple has also been crowned the world’s most valuable brand, according to the Brand Finance Global 500 2021 ranking. Apple has the success of its diversification strategy to thank for an impressive 87% brand value increase to US$263.4 billion and its position at the top of the ranking. All brand values are correct as at 1st January 2021.Īpple has overtaken Amazon and Google to reclaim the title of the world’s most valuable tech brand, according to the latest report by Brand Finance – the world’s leading brand valuation consultancy. The Brand Finance Tech 100 2021 ranking is split into sub sectors, with electronics, retail, semiconductors, software, media & games, travel sites analysed separately as these brands make up more than 80% of the total brand value in the ranking. The top 100 most valuable tech brands in the Brand Finance Tech 100 2021 ranking have grown by 9% on average, faring much better than other sectors globally. #Broad city vchat full#View the full Brand Finance Tech 100 2021 report hereĪs the pandemic continues to wreak havoc on the global economy, tech brands have recorded mixed fortunes this year.
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